Joslyn Rose Lyons - Interview

For more than a decade, Joslyn Rose Lyons has directed and produced a range of award winning content in film and television, including work with HBO, BET, MTV, VH1, OWN, Lionsgate/STARZ, UNINTERRUPTED, and Warner Bros Pictures.
Tell us about your background and when did you decide to become a filmmaker?
Thank you for inviting me to be interviewed for the Florence Film Awards. I’m honored to be featured alongside such inspiring filmmakers. During my studies in college, I worked at an Emmy Award-winning production company on projects for Discovery Channel, MSNBC, PBS, and that’s when I started making my first documentary Soundz of Spirit, the film explored the creative process and spiritual connection in Hip Hop. The film premiered at HBO Urbanworld and screened at London’s Raindance and Black International Cinema Berlin, and won Best Music Documentary at the New York International before being distributed worldwide with an original soundtrack by Jeff Clanagan’s (Code Black) Urban Works Entertainment. I was given a director’s seat at Simmons Lathan Media Group by my mentor Stan Lathan, where I directed HBO Def Poetryx with my long-time collaborator Rafael Casal (Blindspotting). I’ve always had a passion for music and exploring the creative process, so it was a natural progression for me to produce and direct music television including Rap City with RZA/ Wu-Tang Clan, the first Music Matters Grammy Showcase at Creative Artists Agency (CAA) with PJ Morton, Mack Wilds, Mali Music, and I contributed to BET's The Message, a four-part documentary on the history of hip hop, also producing the BET Experience Celeb Basketball with Nick Cannon, Chris Brown, The Game, Victor Oladipo, Jemele Hill, Fat Joe, Angela Yee, Trevor Jackson, and Lil Rey Howery. My work in music television led me to directing a number of music videos, which included Talib Kweli’s Cold Rain which was #1 music video on MTV.com, prince Ali (aka Mahershala Ali) with Dilated Peoples, Chad Hugo (N.E.R.D./Neptunes), Too $hort, E-40, and for Mali Music on his ‘what it means to be beautiful’ featuring Brely Evans, and Wendy Raquel Robinson. It was an amazing opportunity to document Erykah Badu’s creative process on the making of her New Amerykah Part II album while on her Vortex Tour bus with Karriem Riggins, and Thundercat. My first short film starred Academy Award-winning actor Mahershala Ali and won at the Link TV: One Nation, Many Voices Muslim American Film Competition and I directed and proeuced a short doc for Academy Award-winning actor/rapper Common and his Imagine Justice organization, which is dedicated to empowering communities and fighting injustice.

For more than a decade, Joslyn Rose Lyons has directed and produced a range of award winning content in film and television, including work with HBO, BET, MTV, VH1, OWN, Lionsgate/STARZ, UNINTERRUPTED, and Warner Bros Pictures.
Tell us about your background and when did you decide to become a filmmaker?
Thank you for inviting me to be interviewed for the Florence Film Awards. I’m honored to be featured alongside such inspiring filmmakers. During my studies in college, I worked at an Emmy Award-winning production company on projects for Discovery Channel, MSNBC, PBS, and that’s when I started making my first documentary Soundz of Spirit, the film explored the creative process and spiritual connection in Hip Hop. The film premiered at HBO Urbanworld and screened at London’s Raindance and Black International Cinema Berlin, and won Best Music Documentary at the New York International before being distributed worldwide with an original soundtrack by Jeff Clanagan’s (Code Black) Urban Works Entertainment. I was given a director’s seat at Simmons Lathan Media Group by my mentor Stan Lathan, where I directed HBO Def Poetryx with my long-time collaborator Rafael Casal (Blindspotting). I’ve always had a passion for music and exploring the creative process, so it was a natural progression for me to produce and direct music television including Rap City with RZA/ Wu-Tang Clan, the first Music Matters Grammy Showcase at Creative Artists Agency (CAA) with PJ Morton, Mack Wilds, Mali Music, and I contributed to BET's The Message, a four-part documentary on the history of hip hop, also producing the BET Experience Celeb Basketball with Nick Cannon, Chris Brown, The Game, Victor Oladipo, Jemele Hill, Fat Joe, Angela Yee, Trevor Jackson, and Lil Rey Howery. My work in music television led me to directing a number of music videos, which included Talib Kweli’s Cold Rain which was #1 music video on MTV.com, prince Ali (aka Mahershala Ali) with Dilated Peoples, Chad Hugo (N.E.R.D./Neptunes), Too $hort, E-40, and for Mali Music on his ‘what it means to be beautiful’ featuring Brely Evans, and Wendy Raquel Robinson. It was an amazing opportunity to document Erykah Badu’s creative process on the making of her New Amerykah Part II album while on her Vortex Tour bus with Karriem Riggins, and Thundercat. My first short film starred Academy Award-winning actor Mahershala Ali and won at the Link TV: One Nation, Many Voices Muslim American Film Competition and I directed and proeuced a short doc for Academy Award-winning actor/rapper Common and his Imagine Justice organization, which is dedicated to empowering communities and fighting injustice.

Films that inspired you to become a filmmaker?
Berry Jenkins is amazing. I saw "Medicine for Melancholy" and was captivated at the way in which he built that story. "Moonlight" was also cinematic brilliance. Spike Lee. I actually got to have dinner with him and his composer Terrance Blanchard at the Blue Note Jazz Club in New York, after working on his Showtime production. I remember at the dinner he was scribbling notes on a napkin. I realized then that he never turns it off. His film ‘Do the Right Thing’ is one of the sparks that ignited this journey in cinema for me. I admire Jean-Pierre Jeunet, the use of magical realism in his film Amelie has always been part of how I relate to storytelling. I had a chance once to ask him what would be the one piece of advice for filmmakers, and he said “use everything in your toolbox”
What were some of the challenges you had to face in making your films?
Pressure makes the diamond, friction forms the pearl. So it’s all needed in order to make great work. Having a great crew is key, I’m grateful to work with amazing talent. Before Rafael Casal starred in ‘Blindspotting’, we were producing partners on many projects, since as far back as I can remember he’s been instrumental in my creative process. I have a great creative team, Director of Photography Boson Wang, producing partners Matt Smith and Marissa Unpincgo, Assistant Directors Hilton Day and Armin Houshmandi. We have chemistry and they are artists, we work together to birth the creative vision. There’s a book, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles and it says “The more resistance you experience, the more important your unmanifested art/project/enterprise is to you – and the more gratification you will feel when you finally do it.” So that resistance is often a sign that you are actually on the right path. Earlier this year I directed Rap Noir: Playing in the shadows to find the light, a series of film-noir-inspired vignettes featuring the music from Rap Noir, AKA Tajai Massey, one of the four founding members of Souls of Mischief of Hieroglyphics. I’ve worked with Hieroglyphics and Souls of Mischief on many projects over the years, including the first music videos I ever directed which were for Prince Ali, aka Academy-Award-winning actor Mahershala Ali, that debuted on BET. Rap Noir was by far the most unique opportunity to create with the Hieroglyphics Crew. When Tajai first approached me about directing these films, I knew it would be a challenge to create in an abstract film noir-style series of 26 vignettes, with no dialogue, time-intensive blocking rehearsals so that we could capture the shots in one long continuous shot with no cuts, build an original set, that required lighting-intensive set-ups, and direct two dozen actors to tell these stories through series of black-and-white vignettes all via Zoom and during a pandemic. Jallal, one of the lead actors in the Rap Noir film who also starred in my recent short film Looking Glass (which was featured at Sundance London this summer) shared his thoughts about working on my most recent production: “It was amazing getting to work with all of them together. Tajai definitely has the vision and Joslyn is just amazing with the creative directing and understanding what she wants. She’s a strong woman who has rawness in this industry and has a strong hold on knowing what she wants. That’s needed to be a great director and what separates you from being great to being next. I’ve always seen her as being next. I met Joslyn Rose out here in San Francisco with my idols – my mentor, and my friend Mos Def. You definitely gotta give it up to the greats – Oakland is a city of music and political strife and people understanding what they want.” - Jallal Malik
Do you have a favorite genre to work in? Why is it your favorite?
I am inspired by the intersection of art and social justice. One of my creative partners is former NBA Champ Matt Barnes (Showtime Sports’ All the Smoke) and we produced a show for UNINTERRUPTED (LeBron James’ digital platform) called Same Energy. The series features Matt Barnes, Marshawn Lynch and 2Chainz and explores in-depth conversations about mental, physical, and spiritual strength, and what it takes to stand up for what you believe in. I’m also the Impact Producer on several hip hop and social justice projects, most recently Truth to Power, which profiles the courageous voice of Rep. Barbara Lee features powerful interviews with Alexandria Ocasio-Cortez, Van Jones, Danny Glover, Corey Booker and Alice Walker. I am also the founder of The Museum of Light (The Grammy Museum, Motown Music, Capitol Music, Rafael Casal, Daveed Diggs, Trevor Jackson, Mali Music, JOI, Mila J, Angie Stone, Pharoahe Monch, Robert Glasper, Sheila E.), a digital content platform spotlighting the creative journey.
Some of my colleagues in the Bay Area have made some incredible films these past few years that have done just that, Boots Riley made Sorry to Bother You (shout out to my favorite AD's Hilton Day) and Rafael Casal and Daveed Diggs made Blindspotting. These types of films can spark change by opening up conversations we might not have had. Finding the extraordinary in the ordinary and seeing things in a new light. I love this quote by 2PAC: “I’m not saying I’m gonna change the world, but I guarantee that I will spark the brain that will change the world.” That’s what I would want my films to do, create that spark that ignites an inner fire, and that fire can be a guiding light on your journey. Creating visuals allows me to let my imagination run free like a wild horse, and in that process I find a sense of freedom. I think we are drawn to things that allow us to feel freedom. For me, that’s what cinema does, it gives me a sense of freedom. It is a form of creative play, and when we are playing, that’s often when the most inspiring ideas can come. For me there has always been this feeling of freedom when I’m directing because I can be myself in that space. Cinema allows me to play in my own shadows and inspires me to keep searching for the light.
What was the most important lesson you had to learn as filmmaker?
Cinema speaks that universal language, it surpasses time and just like music, cinema makes you feel things. To me, the job of a great storyteller, or artist of any kind, is to help us feel something. Even if it’s just remembering what it’s like to feel, or getting us in touch with a thought, or an emotion that is maybe uncomfortable, or unfamiliar. I have always been drawn to expressing myself in the language of cinema. I’ve been working with my producers on the polishing phase of a script for my first feature film. It’s been a creative and focused time for this process. It’s been a time of solitude. One of my favorite authors, Paulo Coehlo (The Alchemist) said this about solitude: “Without solitude, Love will not stay long by your side. Because Love needs to rest so that it can journey through the heavens and reveal itself in other forms. Without solitude, no plant or animal can survive, no soil can remain productive, no child can learn about life, no artist can create, no work can grow and be transformed. Solitude is not the absence of Love, but its complement. Solitude is not the absence of company, but the moment when our soul is free to speak to us and help us decide what to do with our life. Therefore, blessed are those who do not fear solitude, who are not afraid of their own company, who are not always desperately looking for something to do, something to amuse themselves with, something to judge. If you are never alone, you cannot know yourself. And if you do not know yourself, you will begin to fear the void. But the void does not exist. A vast world lies hidden in our soul, waiting to be discovered. There it is, with all its strength intact, but it is so new and so powerful that we are afraid to acknowledge its existence. Just as Love is the divine condition, so solitude is the human condition. And for those who understand the miracle of life, those two states peacefully coexist.”

The project(s) you’re most proud of:
Different projects inspire me for different reasons. My most recent short film Looking Glass starred Los Angeles-based rapper and actor Jallal, and features an ensemble cast of amazing artists from the Bay Area including DJ Umami, Ryan Nicole-Peters, and DJ Ambush, and embraces the struggle to overcome complacency while visually embodying the spirit of Oakland’s creative community. At the time of conceptualizing this piece, I had just finished reading a book called The Big Leap which explores the concept of taking that courageous leap from your ‘excellence zone’ to your ‘genius zone’ so this was a concept also present when I wrote the short. I am working on a script for a narrative feature with similar themes, so this was in some ways a proof of concept. I have always been fascinated by the idea of time. Looking Glass was in some ways my love letter to time.
I shared the short with Sundance Co//ab and I was honored when I got a call to say that their artist-in-residence, Trey Ellis (HBO’s The Tuskegee Airmen, True Justice) had seen Looking Glass, and Sundance wanted to invite me to screen the film as part of their Sundance London 2020 virtual film festival. Looking Glass was positively received, premiering at Sundance London, and has picked up numerous awards at film festivals that include The American Film Award, IndieFest, TopShorts Best Female Director, The Berlin Flash Film Festival, Shorted Film Festival, One-Reeler Short Film Competition, The IndieFEST Film Awards and Focus International Film Festival amongst others.
What are your short term and long term career goals?
When I am creating, I feel inspired. I have always been drawn to expressing myself in the language of cinema. Directing allows me to let my imagination run free like a wild horse, and in that process I find a sense of freedom. I think we are drawn to things that allow us to feel freedom. For me that’s what creativity and cinema does, it gives me a sense of freedom. Even the smallest of creative sparks, is enough to ignite that creative fire. Igniting that light in others is a source of happiness for me. It is a form of creative play, and when we are playing, that’s often when the most inspiring ideas can come. For me there has always been this feeling of freedom when I’m directing, because I can truly be myself in that creative space. Filmmaking allows me to play in my own shadows, and inspires me to keep searching for the light. My goal is to keep creating, to keep shining my light, and inspiring others to shine their light too.
Your next projects?
I was invited by The Academy of Motion Picture Arts and Sciences/Oscars to be a guest panelist at their Gold Rising's Showcase and upcoming film summits. I'm extremely honored and inspired by these opportunities. I am a new member of the Alliance of Women Directors, and I recently signed with Doug Johnson at ICM Partners and I am working on some new projects with my team at Mediathirtyfour.com. My executive partner and creative partner Matt Barnes (Co Host Showtime “All the Smoke '' Podcast) we are producing and creating some new projects. We created a show for UNINTERRUPTED (LeBron James digital Platform) called SAME ENERGY, it featured Marshawn Lynch and 2Chainz and explored in-depth conversations about the mental, physical, and spiritual strength it takes to stay on the path, and what it takes to stand for what you believe in. I’m producing several music and social justice documentaries, including and “Truth to Power ” (Lionsgate/STARZ) that features Rep. Barbara Lee, aAlexandria Ocasio-Cortez, Van Jones, Danny Glover, Corey Booker, Alice Walker. I'm also a producer on "TALE OF THE TAPE", the history of the mixtape in hip hop, that features Big Sean, J. Cole, and Kendrick Lamar. My passion for the art of storytelling is also in the scripted world, there is so much to imagine and explore when we can bend the rules of the world through fiction.
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